Offering: Other business offers in United Kingdom, Manchester

Most visitors who end up on your ecommerce store are there because they’re attracted to the product or service you sell: your product offers them benefits like a solution to a problem, better ways to complete a daily activity, savings of time, and so on. But maybe they encounter a problem while shopping that creates friction, decision paralysis, or interaction with a bug. These issues could lead to cart abandonment. Before you rush to retarget the users who have abandoned a cart—possibly bombarding them with ads that trail them everywhere they go on the internet—you need to find out what caused them to abandon the purchase in the first place. That way, you can fix these problems and also address them in your retargeting ads.

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